Agentic commerce is reinventing the way we buy online.
OpenAI’s launch of the Instant Checkout feature marks a transformative moment in digital commerce, as it enables users to research, select, and purchase products directly within ChatGPT conversations. This innovation introduces the concept of agentic commerce, where generative AI acts as a personal shopper capable of completing real-time transactions through partnerships with platforms like Shopify, Etsy, and Stripe. By integrating payment processing via the Agentic Commerce Protocol (ACP), OpenAI ensures secure and streamlined purchases while maintaining “organic and unsponsored” search results to preserve user trust. Competing initiatives, such as Google’s Agent Payments Protocol (AP2), reflect a broader industry trend toward AI-driven shopping ecosystems. With billions of daily ChatGPT interactions, the potential for in-chat purchasing is immense, signaling a shift in how consumers engage with retail. However, experts caution that while the convenience and commercial promise of agentic commerce are clear, businesses must adopt it strategically to avoid overhyped expectations and operational complexity. Overall, this development signifies the merging of artificial intelligence and e-commerce, redefining how users discover and buy products online.
Find more at: https://ia.acs.org.au/article/2025/chatgpt-wants-to-be-your-ai-personal-shopper.html